Step into a time machine back to the 1950s, and you will likely find a bathroom exploding with color. We aren’t just talking about pink sinks and avocado tubs; toilet paper used to come in a rainbow of shades.
Today, the toilet paper aisle is a sea of white. So, what happened to the fun? Here is a look at the rise and fall of colored toilet paper, plus where you can still snag a roll if you want to spice up your bathroom.
Key Takeaways
- Northern Tissue introduced colored toilet paper in 1954 to match post-war bathroom aesthetics.
- Production halted due to health concerns, environmental impact, and shifting interior design trends.
- Renova, a European brand, revived the concept and currently sells premium colored tissue globally.
- White toilet paper remains standard because it is cheaper to produce and hypoallergenic.
A Brief History of Colored Toilet Paper
While the Chinese royal family utilized early versions of toilet paper in the 6th century AD, it wasn’t until 1954 that Northern Tissue produced the first colored roll.
The post-war era in America was a time of booming consumerism and home pride. People didn’t just want a functional house; they wanted a coordinated masterpiece. This desire for matching aesthetics extended to the bathroom, creating a massive demand for accessories that complemented the tile and fixtures.
During the heyday of the 50s and 60s, you could find toilet tissue in almost any shade imaginable. Black, blue, gold, and pink were staples in households trying to achieve the perfect look. It was the golden age of color coordination.
Why Did They Stop Making Colored Toilet Paper?
If the trend was so hot, why did it freeze over? Several factors contributed to the disappearance of these vibrant rolls.
Changing Interior Design Trends
The most obvious reason is that our tastes evolved. The bold avocado and pink bathroom suites of the past gave way to clean, minimalist white designs in the 80s. As bathrooms became brighter and more neutral, the need for matching blue or pink paper evaporated.
Health and Safety Concerns
Doctors and health experts began raising flags regarding the dyes used in manufacturing. In the early days, regulations were loose, and some dyes contained chemicals that irritated the skin. This led to warnings about potential health risks, scaring off many consumers.
Production Costs
Dyeing paper isn’t free. It adds a significant step and cost to the manufacturing process. As the demand dipped, it became financially difficult for companies to justify the expense of producing colored lines alongside standard white rolls.
When Did Colored Toilet Paper Disappear?
The decline began in earnest during the mid-1980s. While most brands pulled their colorful inventory during this decade, Scott continued selling their colored range until 2004.
In Europe, the trend held on a bit longer. France, for instance, maintained a market for pink toilet paper well after it vanished from American shelves.
Is It Safe to Use Colored Toilet Paper?
The safety concerns that killed the trend in the 80s were valid at the time. Dye regulation was practically non-existent, meaning manufacturers could use harsh chemicals that often led to contact dermatitis or infections in sensitive areas.
Today, the story is different. Modern manufacturers like Renova use dermatologically tested dyes that are generally considered safe. However, if you have extremely sensitive skin, many dermatologists still recommend sticking to unbleached or white bamboo paper to minimize the risk of irritation.
Where to Buy Colored Toilet Paper Today
You won’t find these rolls at your local grocery store, but the internet has kept the dream alive.
The Portuguese brand Renova is the current heavyweight champion of colored toilet paper. They market their product as a luxury item, often referred to as the “Beyoncé of toilet papers” (rumor has it she uses their red variety on tour).
You can purchase Renova toilet tissue directly on Amazon. They offer everything from neon green to pitch black. Just be prepared for the price tag; it is significantly more expensive than your standard 2-ply.
Beyond Renova, you can occasionally find novelty printed paper for holidays like Halloween or Christmas, though these are usually designed for gag gifts rather than daily use.
Why Is Toilet Paper White?
If colored paper is so fun, why is white the default?
Sanitation Perception: White is associated with sterility and cleanliness (think doctors’ coats and hospital sheets). We want our bathrooms to feel hygienic.
Environmental Impact: Wood pulp is naturally brown due to a polymer called lignin. Manufacturers bleach this out because lignin yellows over time. However, adding dye back in requires more chemicals and slows down biodegradation.
Cost Efficiency: Skipping the dye saves money. Since toilet paper is a disposable necessity, keeping production costs low is a priority for manufacturers and consumers alike.
FAQs
Does Colored Toilet Paper Cause Infections?
In the past, harsh dyes were linked to skin irritation and infections. Modern colored toilet paper, such as Renova, is dermatologically tested and generally safe. However, people with sensitive skin should stick to white, unbleached, or bamboo options to avoid potential irritation.
Is Colored Toilet Paper Flushable?
Yes, colored toilet paper is safe for standard sewer systems and septic tanks. However, because it contains dyes, it may take slightly longer to break down compared to ultra-thin, rapid-dissolve tissues specifically designed for RVs or sensitive septic systems.
Is Colored Toilet Paper Bad For The Environment?
Colored toilet paper has a higher environmental impact than unbleached or recycled white paper. The dyeing process requires additional water and chemicals, and the dyes can add unnecessary pollutants to the water system after flushing.
Keeping it Colorful
Sterile white toilet paper isn’t going anywhere, but it is comforting to know that options still exist for the bold decorators among us. Whether you want to match a retro bathroom or just want to feel like a celebrity, a roll of black or red tissue makes a serious statement.
Consumerism is all about choice. If you are willing to pay the premium for a pop of color, why not enjoy the view?
